Archive for March, 2009

Megapixels, Resolution, and DPI

Tuesday, March 31st, 2009
Megapixels, Resolution and DPI
by Kyle McKee
“How many megapixels?” It still seems to be the million dollar question for most people when it comes to digital cameras, from point and shoots, to digital SLRs, to even your camera phone. Why just yesterday I had a friend flaunting a new phone sporting a hefty 2 megapixels. Yes, these little, seemingly microscopic, pixels are reproducing at alarming levels even in our phones. In less than 10 years we’ve seen the number of pixels explode with most camera manufactures now offering over 10 megapixels. Do we really need 10, if so, why not 20? Is more really better? And if they’re so “mega” why the heck wouldn’t a single megapixel suffice? Why do we consistently want more of these pixels? And, more importantly, how many do we need to print out something worthy of hanging on the wall?
Let’s first quickly define a megapixel. The word megapixel can be broken up into two words Mega, in this case meaning 1 million, and pixel, an abbreviation for picture element. The “pix” portion arises from the common abbreviation for picture. A pixel is basically a little dot that when combined with a bunch of other little dots, one million in the case of 1 megapixel, produces what our eyes recognize as an image. Obviously it takes a lot of these little dots to produce a sizable image.
The first thought that comes to mind for many when the word megapixel is mentioned is image quality. Image quality might also be translated to image resolution. Cameras differ when it comes to how many megapixels it takes to give a certain resolution. In other words, a 4 megapixel photo taken by a Canon camera will more than likely not have the same resolution as a 4 megapixel photo taken by a Sony camera. This is due primarily because the image capturing sensor within each of the cameras differs between manufactures. You can usually determine your camera’s megapixel to resolution ratio by looking in your owner’s manual or visiting your camera manufacture’s website.
We do know that the number of pixels present directly corresponds to an image’s maximum resolution at different sizes. As you increase the size of the photo you actually magnify, or zoom in on, the pixels. Thus, theoretically, the more pixels you have the better the image will look at higher resolutions.

When printing your image, a printer attempts to recreate it on paper by translating megapixels or image resolution to dpi (dots per inch). Dpi is the printer’s measure of printing resolution; in particular the number of individual dots of ink a printer can produce. At around 250 dpi and above the human eye has trouble seeing these individual dots of ink and the printed picture appears as one large image. At Canvas Press we print the majority of our images at a minimum of 240 dpi.

So, what is the relationship between resolution and dpi and what is required to produce a clean crisp printed image? New York Times technical editor David Pogue conducted an interesting experiment that I believe can help give us a better understanding of how resolution relates to dpi.

In his experiment Pogue printed the same picture taken 3 times by the same camera (16.7-megapixel Canon-1Ds Mark II) but at different resolutions. He took one at 7 megapixels, one at 10 megapixels, and another at 16.7 megapixels and then printed the pictures at a poster size of 16×24 inches. The pictures were displayed in a public library and judged by the passing public. According to his results, only 3 out of his 50 test subjects were able to accurately distinguish between the lower and higher resolutions (New York Times).

Pogue doesn’t go into detail on the dpi that each image was printed at but by using some basic calculations we are able to determine the maximum dpi each photo could have been printed at.

To calculate the maximum dpi that an image is capable of printing at we first need to gather the image’s resolution and the size at which we would like to print the image at. Pogue had 3 different image resolutions resulting from three separate photos taken at 7, 10, and 16.7 megapixels. Per Canon’s website the Canon-1Ds Mark II captures images at the following resolutions (Canon EOS-1Ds Mark II):


And we know that the images are then printed at 16 x 24.

To calculate the dpi of each photo we divide image resolution by the print size.


So, 7 megapixel images on the Canon-1Ds Mark II have a maximum resolution of 3072 x 2048. Using this let us calculate the highest dpi that we can print this image at without modifying or enhancing it.


A 7 megapixel image at a size of 16 x 24 has a max dpi of 192 x 85 and by adding vertical and horizontal dpi we get a total of 277 dpi.

A 10 megapixel image with a resolution of 3600 x 2400:


Theses calculations show that the 10 megapixel image maxes out at 325 dpi.

A 16.7 megapixel image with a 4992 x 3328 resolution:


So, taking in mind that the human eye can only detect color squares at around 250 dpi and lower, you can see how Pogue’s test subjects might have had troubles differentiating between the different images.

However, if we were to print these images at a size lager that 16 x 24, maybe something like a 30 x 40, you would probably be able to tell the difference between a 7 megapixel and a 16.7 megapixel image. But these larger sized images are usually not designed to be viewed close up but rather at a distance of at least a few feet or so. And, at that distance you would probably have problems differentiating between them.

I think Pogue’s experiment helps to clarify the point that regardless of how many megapixels are used in capturing an image or the resulting image resolution, the human eye has problems discerning any enhances in quality over about 250 dpi. Any printed image that meets or exceeds this standard dpi will appear sharp and clear.

Now that you can fairly quickly determine the probable dpi that an image will print at, let us suppose that one of your favorite shots was taken at only 4 megapixels, a 2946 x 1664 resolution, and that you would like to see it on a beautiful 30 x 40 canvas gallery wrap. A 2946 x 1664 resolution image could normally only print out at a maximum of 140 dpi at 30 x 40. At that dpi the printed result will more than likely not meet your expectations and may even appear blurry or pixilated.

Fortunately, digital images can be enhanced and at Canvas Press we have the ability to take lower resolution images and resize them to a quality capable of printing at over 250 dpi and at sizes much larger than even 30 x 40. That 4 megapixel photo might even be billboard material after we work our magic on it.

Let us help you worry less about megapixels, resolution, and dpi and concentrate rather on getting that memorable photo focused in and framed correctly. From digital photo enhancements to large format printing, we specialize in ensuring your photos come out looking spectacular on canvas.

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Antique Photo Restoration

Monday, March 30th, 2009

Diane, a local customer, brought in an antique family photo. The picture is the only remaining image of her great grandfather’s family and was in poor condition. Over the years it had faded and cracked, there were spots missing from the image and even ball point pen doodles all over, probably from a little child getting a hold of it at one time. We were able to scan and restore the photo and print a 14×11 canvas. Diane now has a copy that will last much longer than the original did, and since it is a digital copy all of the family members can have one too. Here are the before and after images.

Antique Photo Before

Antique Photo After

If you have a photo in need of restoration or retouching please contact us for a consultation. Restoration work is charged at an hourly rate.

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April Affiliate Newsletter

Monday, March 30th, 2009

Canvas Press LogoThanks to everyone that has made the first quarter of 2009 so awesome for the Canvas Press affiliate program. Without all of your hard work we would not even be close to the same level of success. Look at the stats we are seeing right now for a program that is only 2 months old:

30 Day AOV = $173.11——AVG. Conv = 4.6%——30 Day EPC = $85.99.
Pretty impressive numbers aren’t they?

APRIL UPDATES:

COUPONS:
I’ve included a new set of coupons to this newsletter as well as information on a coupon that we’ve extended due to its popularity.
Coupon: 5% off any size order - use code 5off at checkout - Valid April 1-30
Coupon: 10% off $100+ - use code thankyou at checkout - Valid April 1-30
Coupon: 10% off any size order - Use code weekend at checkout - Valid April 4-5, 11-12, 18-19, 25-26
Coupon: $20 off $200+ - use code canvaspress at checkout - Valid April 1-30

PPC MARKETERS:
Every PPC affiliate that has taken on this as a campaign has been very happy with the results. On average PPC marketers are currently converting between 15-20%. Let me know if you are interested in a killer keyword list to help you get started.

CONTENT:
Let me know if you are interested in some of the great original content we have. This keeps your pages fresh and search engine crawlers happy. Not to mention it comes in pretty handy when we have those writer’s blocks.

COMMON PRINTS THEME:
There’s a new theme emerging right now for Canvas Press that might just catch you off guard. We’ve had a lot of marketing logos and mission statements transferred to canvas. Surprising isn’t it? Of course we still have spring-flower related themes commanding popularity. You will want to make sure to include these themes in your promotional efforts.

PROGRAM BENEFITS REMINDER:

Earn between 10%-14% commission per Sale!

60 Day Tracking Cookie

Discount and Dollar off coupons

Auto-Deposit Feature

Parasite Free

Open PPC policy- **killer keyword list available

Dedicated Program Management by Snow Consulting

If at any time you have questions prior to joining or post joining, please feel free to contact me.

We look forward to partnering with you and sending BIG commission checks!

Randy Norton
affiliates@canvaspress.com
1-250-769-0903
AIM- RandyNorton99 YIM - randynorton49

Check out our new Canvas Press Facebook page or Follow on Twitter

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Artist Nishi Kumar Reproduces her Work

Friday, March 27th, 2009

Artist Nishi Kumar’s Liquid Emotion

Nishi Kumar is an artist of a new generation. She uses a digital tablet and Adobe software to sketch her designs before ever touching a paint brush. Rare Austin Magazine likens her early work to Edgar Degas. A warm color palette unites her works. Like the artist herself, her subject is a blend of East and West. Ballerinas in motion are common in her work. When I asked if she had studied dance, she quickly responded “no”.

Canvas Press printed an 18″ by 24″ Gallery Wrapped print of Kumar’s Liquid Emotion, the original was 30″ x 24″ oil on canvas, for her March 26th show.

Any art work can be reproduced by scanning or photographing. If the original is larger than 8.5″ by 11″, it must be photographed by our photographer Caroline or scanned on a large bed scanner.  Art reproducts are much less expensive than originals and custom-sized.  Artists are not restricted to painting sizes that sell well.  Reproductions free the artist to focus on their work and enable easier distribution.  Canvas Press can ship to clients while the artist places the order.

To read more about Nishi Kumar, check out her blog. http://creativesolve.com/profile.html.

Read her January 2009 feature story in Rare Austin Magazine. http://issuu.com/raremagazine/docs/january2009.

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Shipping Timeline

Tuesday, March 24th, 2009

At Canvas Press, we use FedEx to ship your orders. With our central Texas location, we can send packages to all 50 states within one week. The color -coded Ground Service Map below gives estimated shipping times from our zip code 78665.

Hot Pink – 1 Day

Blue – 2 Days

Orange – 3 Days

Green – 4 Days

Purple – 5 Days

Yellow – 6 Days

Navy – 7+ Days

FedEx Ground Service Map

 As you can see, most of the country requires 3 days for shipping. Rush shipping is available; prices vary according to order size and delivery location.  For more information check out the FedEx Ground Service site,

http://www.fedex.com/grd/maps/MapEntry.do

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Canvas Press Partners with Austin Woman Magazine

Monday, March 23rd, 2009

Austin Woman Magazine’s March 2009 Cover

Canvas Press is currently partnering with Austin Woman Magazine to provide each feature lady with a 16″ by 20″ Gallery Wrapped – Colored Border canvas. These canvases will be large duplicates of the magazine’s cover with black borders on all sides. The magazine can be found at merchants around Austin and is free. Find pick-up locations in your zip code,

http://www.austinwomanmagazine.com/distribution.html.

The March issue features Blues legend Marcia Ball (Sneak a peek on page 41 to find Canvas Press). Austin Woman Magazine’s Web site offers the following lead in to the article,

At six feet tall, blues singer and pianist Marcia Ball is hard to miss. Her height is only one of the things that make this Austin icon stand out. For 2009, her 60th birthday and fourth Grammy nomination are reasons to celebrate. Yet, she says there’s an even bigger celebration this year and it has her on fire and looking forward.
Story by Julie Tereshchuk

In addition to having ads in the magazine and gifting canvases to the cover women, Canvas Press will participate in Austin Woman’s monthly happy hour Tiara Tuesday. Please join us for a charity raffle, silent auction, discounted drinks, and food specials at Ruth’s Chris from 6-8pm on March 24, 2009. For more information on Tiara Tuesday, check out the following link

http://www.austinwomanmagazine.com/tiara_tuesday.html

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Meet the Canvas Press Staff: Wes

Monday, March 23rd, 2009

Canvas Press Staff Member Wes

Name: Wesley

Job:Sales

Experience: Engineering and Manufacturing Management, Technical Sales

Favorite Canvas Press Order: Black and White of my son, Logan

Employee Wes’s Favorite Canvas Press Order

Funniest on-the-job Story: Shortly after leaving Freescale, I went to have lunch with an old friend at Whole Foods. After discussing my new opportunity with Canvas Press, suddenly Kristin and I were being paraded through the Whole Foods offices downtown, and we were introduced to some folks working on the office décor. My first sales call happened before I actually started working the new job!

Favorite Color:Bright Yellow!

Dream Vacation: Fishing and camping deep in the Alaskan wilderness. With a guide.

Pets: Gus, adorable dog and faithful friend to Logan and Skye. Siamese cats Toby and Phoebe.

Music: Shinedown and 30 Seconds to Mars

Reads: Favorite book is Gates of Fire by Steven Pressfield. More recently Outliers by Malcom Gladwell was fascinating.

Last Movie Watched: Gran Torino – funny and a bit sad, but definitely worth watching

Guilty Pleasure: Sharing a bottle of wine and cooking a big meal!

On a Saturday I can be found: Playing tennis, running, and then undoing it all with a plate of wings at Plucker’s!

2009 Resolution: Try a new career outside of Freescale! And lose 20 pounds. Doing great on the first resolution – going backwards on the latter…

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Commercial Real Estate Firm Titan Valuation gets a Spruce

Friday, March 20th, 2009

Titan Logo on Canvas

Faster. Precise. Connected. is the mantra of three-year-old Austin startup Titan Valuation (http://www.titanvaluation.com/). The company comprised of real estate appraisers and consultants offers clients a diverse range of services from square footage consultations to property tax arbitration. Vice President Stephen Brown emailed his company’s high resolution JPEG file which Canvas Press printed on a 48″wide x 24″high Gallery Wrapped canvas. Keeping canvas proportions similar to the logo’s horizontal orientation maximizes the print’s impact. Brown says he plans to order canvas prints of property deals his company closes in the future. The Titan Valuation logo can be placed on the front of these prints as well.

Email your logo files to support@CanvasPress.com for a design consultation.

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Meet the Canvas Press Staff: Cassie

Friday, March 20th, 2009

Canvas Press Staff Member Cassie and her family during Longhorn graduation.

Name: Cassie

Job: Online Marketing

Experience: M.A. Advertising The University of Texas at Austin

Favorite Canvas Press Order: The 50+ piece order we did for UT, of course. Hook ‘Em

Funniest on-the-job Story: I vote Caroline’s story.

Favorite Color: Olive Green

Dream Vacation: Dubai & Japan as well as the Victoria Albert Museum in England. My minor is the history of fashion so any costume museum will do.

Pets: My boxer Mabel Rose

Music: Elton John

Reads: Click, The Social Network Business Plan: 18 Strategies That Will Create Great Wealth

Last Movie You Watched: The Reader – Kate Winslet is AMAZING. The moral implications presented in the film are hard to get out of your head. I am still thinking about it.

Guilty Pleasure: All things B Spears, celeb gossip sites, romance novels

On a Saturday, I can be found: landscaping my backyard

2009 Resolution: To see how long I could go without buying clothes. I lasted 2.5 months until I needed sweaters for an Angel Fire, NM ski trip.

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Meet the Canvas Press Staff: Renee

Wednesday, March 18th, 2009

Staff Member Renee

Name: Renee

Job: OilWorks Artist, Senior Stretcher

Experience: Professional artist selling work all over the world, licensed cosmetologist, actress in British Columbia, Canada and Southern California.

Favorite Canvas Press Order: A graphic art piece that had a black cat in it.

Funniest on-the-job Story: One year we had an infestation of crickets and one crawled on me in the office. Caroline and I started screaming at the top of our lungs together when we saw it. Doak happened to be in a meeting at the time, fortunately it all went well!

Favorite Color: Lavender

Dream Vacation: Diving with my sweetheart off the coast of Belize in a bathing suit.

Pets: 3 kittens, Bubbles, Squeak and Autumn.

Music: I love it all! I can’t pick just one.

Reads: Dewey: A True Story About a Very Special Kitty

Last Movie You Watched: Old = Legend of Billie Jean, New = Slumdog Millionaire

Guilty Pleasure: Spending all of my money at the Alamo Draft House and making fun of movies at the Pancake Theater.

On a Saturday, I can be found: Painting the town red in Austin. Hiking, canoeing, movies, dancing, museums…

2009 Resolution: If I think something kind of someone I MUST tell them, even if it is a total stranger!

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